If you’re looking for high quality and personal service, you’ve come to the right place.



60 years ago, Theressa and Leo Dagneau, founded Dag's Bait Shop, and grew it into an Auburn institution. The shop was sold when the Dagneaus retired.  The business floundered and closed in 2007. 
Dylan Larose grew up near Dag's, spending his childhood visiting the shop and developing a love for fishing. Upon his return from military service, he found Dag's had closed, and began planning to acquire the shop and restore it, but he would need help...
Dylan's dad, Marcel Larose, had a place in his heart for Dag's, as well as the time, mechanical experience, business knowledge and capital, to make what was now, their dream, come true. Together they would build Dag's, into the preeminent bait and tackle shop in the region.
They purchased the shop September 11, 2009, and began the arduous task of cleaning, rebuilding, and modernizing. New state-of-the-art inventory tracking and POS systems were installed, and a new custom-built bait system was designed and constructed.
Dag's Bait Shop in now singularly focused on fishing.  Our expanded service department provides the services customers need. The rod and reel repair department builds custom rods, and provides full restorations and proper repairs.  Our ice auger service center is the largest in the northeast, offering Factory Authorized Sales, Service, Parts, and Warranty work.  Our, first in the country, Ice Auger Junkyard, sells new and used parts, and has over 150 used augers for sale.
Dag's is well on it's way to a future the founders could never have imagined, and although much work is still needed, it's the amazing support received from friends, customers, and suppliers from across the region, that have truly driven Dag’s growth.  

Dag's Bait & Tackle Services:

At Dag's Bait & Tackle, we take care to provide our customers high quality services personalized for their unique needs. We are available to take your order 7 days a week. Our staff members are professional, courteous and efficient. Our prices are low and competitive. 

Ice Augers, Power & Hand Operated

We are an authorized Jiffy, Strike Master & Eskimo Dealer for Sales, Parts, Service, and warranty work. We have New & Used Augers for sale, and offer in-house ice auger blade sharpening service, while you wait, drop off, or mail in.  We have over 150 ice augers for sale! 

Rod & Reel Repair

At Dag's Bait & Tackle, we use state-of-the-art equipment to build custom rods and preform a broad range of repairs on rods of all types.  You'd be surprised how well even a severely damaged rod can be repaired. If it's a repair you want to take on, or maybe you're making a rod?  Make sure to stop by the store for supplies. We are available to take your order 7 days a week. The members of our staff are professional, courteous and efficient, and our prices are low and competitive. 

Fishing Tackle

Dag's carries all your fishing Tackle & Bait needs, for Salt Water, Rivers, Streams, Big Lake trolling to casting a worm on a small pond. We have all major brands and many Made In Maine Products to have yourself some of the most satisfying & successful days of fishing you will ever experience.